Sunday, December 21, 2008

How to make money from the Internet

A lot of people have been asking me how to make money from the Internet.

Well, there are many ways, but one must realise that traffic to your website/e-commerce site does not really mean making money.

In actual fact, doing business on the Internet is just like opening a physical shop somewhere.

You need to have product(s)/service(s) to sell, then

you need to have a good location where your visibility is high, i.e. having a shop in shopping mall instead of at a remote corner somewhere unknown.

You also need to know the marketing and selling skill in order to move your products/services.

Frankly speaking, the although the medium shifted from physical shop front to virtual shop front, everything else remain unchanged.

Lastly, will your potential customer trust you that you will deliver once collected their money. Unlike in physical shop, customer feel better coz they know where to look for you, although there may be a risk that you will run away with their money, however, in most cases, you may be collecting goods right at the moment you pay, or you can collect later not worrying that the shop keeper will run away.

Thus, a successful internet shop front is all about customer confidence. Others aside, if your potential customer is not comfortable with you, no matter what you do to promo will not lead to any significant result.

Many internet shops failed simply because they cannot build customer confidence, not because of other factors.

Should you want to run an Internet business, please look into building customer confidence as the highest priority, all the others will fit nicely then.

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